Gary Schneeberger’s three decades in journalism and public relations fuel his passion for — and success in — strategic marketing and communications.
He is communications director for Crucible Leadership, assisting founder Warwick Fairfax with strategic multimedia outreach to help leaders live lives of true significance. As founder and president of ROAR, he helps individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard. He has advised Hollywood studios (Universal, Warner Bros., 20th Century Fox), TV networks (USA, History, The CW), global ministries (Focus on the Family) and publishing houses (Simon & Schuster).
Schneeberger is the author of the best-seller BITE THE DOG: Build a PR Strategy to Make News That Matters (Niche Pressworks, 2018), a guidebook to the effective practice of public relations hailed by critics as “helpful and hilarious” and recommended by colleagues as “smart, clear, cogent, actionable and always thoroughly entertaining.”
He and his wife, Kelly, live in Camp Lake, Wis., with their two children.